Announcing Our Brand Refresh

July 31, 2025

Announcing Our Brand Refresh

The Same High-Quality Craftsmanship—With a Fresh New Look

At Pine Craft Storage, transformation has always been at the heart of what we do. We design and build exceptional structures that turn backyard dreams into real, usable spaces—and recently, we took the time to dream a little ourselves.

What started as a simple logo update turned into something much more. As we revisited our mission, vision, and purpose, it became clear that the brand we’d built with our hands and hearts over the last 20 years deserved a refreshed look that reflected just how far we’ve come—and where we’re going next.

We’re proud to share that Pine Craft has officially unveiled a new brand identity—one that stays true to our roots while looking confidently toward the future. And we’re even prouder to share the words that guided that transformation.

This new identity is more than a facelift. It’s a recommitment—to quality, to craftsmanship, and to the people we serve. We hope you’ll take a look around, explore what’s new, and join us as we continue building something meaningful.

“We didn’t just want a new logo. We wanted our brand to reflect what we really stand for,” said Paul Wengerd, owner of Pine Craft. “It was about aligning our identity with the pride we take in every build and every relationship. This new look feels bold, fresh, and genuinely us.”

Our Mission:
To be the team that works together to design and build exceptional structures that transform your backyard dreams into reality.

Our Vision:
To be the company that cares for our employees and customers so much that our products and services are second to none.

Our Purpose:
To inspire positive change and transformation in the lives of all the people we meet.

Core Values:
Punctuality
Integrity
Non-Judgmental
Engaged
Compassionate
Respectful
Accountable
Fulfilling
Transparent

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